Give a page two calls to action and you've doubled the choices. Give it five and you've guaranteed paralysis. The instinct to add is strong; the discipline to subtract is rare.
One sharp thing
Every surface should say one thing well. A homepage with a single clear message outperforms one trying to please everyone, because clarity converts and noise doesn't.
- One accent colour, used like a comma, not a paragraph.
- One primary action per screen.
- One idea per section, stated plainly.
Confidence is knowing what to leave out.
Restraint reads as authority. The brands that feel expensive are almost always the ones brave enough to say less.