Question 1

What does a digital studio do vs a marketing agency?

Accepted Answer

A digital studio designs, builds, and runs the technology a business operates on — websites, custom software, apps, and automation — and markets it too. A marketing agency focuses on promotion: ads, SEO, content, and social. The practical difference is scope: an agency markets what you already have, while a studio can also build the product, store, or system being marketed, so strategy and engineering sit under one roof. FMT Group works as a studio, combining both.

Question 2

What's the difference between AI automation and workflow automation?

Accepted Answer

Workflow automation follows fixed rules: when X happens, do Y — moving data, sending emails, and syncing tools through platforms like Zapier, Make, or n8n. AI automation adds judgment: it can read unstructured text, classify, summarize, draft replies, and make decisions that rigid rules can't capture. In practice the strongest systems combine both — deterministic workflows for reliable steps and AI agents for the parts that need understanding. FMT Group builds both, with humans kept in the loop.

Question 3

Should I use Shopify or custom software for my online store?

Accepted Answer

Choose Shopify if you sell standard products and want to launch fast with low maintenance — it handles payments, inventory, and checkout out of the box, which fits most small and mid-size stores. Choose custom software when your model is unusual: complex pricing, deep integrations, marketplace logic, or workflows Shopify can't express. Many businesses start on Shopify and move to custom later as they scale. FMT Group builds both and will tell you honestly which one fits your case.

Question 4

How much does a website cost for a small business in Canada?

Accepted Answer

Most small-business websites in Canada cost roughly CA$1,500–$8,000, depending on scope. A simple brochure or landing site sits at the lower end; a multi-page site with booking, a blog, and SEO setup runs higher; e-commerce and custom features cost more again. Template builds are cheaper upfront but harder to scale. FMT Group scopes each site to what the business actually needs, and its first ten clients lock in 50% off their plan for life.

Question 5

How long does it take to build a website for a restaurant?

Accepted Answer

A restaurant website typically takes two to five weeks. A focused site with menu, photos, hours, location, and online ordering or reservations can launch in two to three weeks; custom design, multi-location support, or deeper integrations extend the timeline. The biggest variable is usually content — menus, photography, and copy. With those assets ready, FMT Group can move a straightforward restaurant site from kickoff to launch inside a few weeks.

Question 6

What does bilingual social media management cost?

Accepted Answer

Bilingual social media management — for example English and Nepali — typically runs CA$500–$2,500 per month, depending on the number of platforms, posting frequency, and whether it includes strategy, content creation, and paid ads. It costs a little more than single-language work because every post is created for two audiences, not machine-translated. FMT Group produces native English–Nepali content rather than translations, and scopes a plan to your channels and goals.

Question 7

What is generative engine optimization (GEO/AEO)?

Accepted Answer

Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is the practice of making your content easy for AI answer engines — like ChatGPT, Google AI Overviews, Perplexity, and Gemini — to understand, quote, and cite. Where traditional SEO targets ranked links, GEO/AEO targets being the sourced answer: clear, factual, well-structured content, strong topical authority, and schema markup machines can read. As search shifts to AI answers, it protects your visibility.

Question 8

What is topical authority in SEO?

Accepted Answer

Topical authority is the depth and credibility a website earns by covering a subject thoroughly, rather than publishing one thin page per keyword. Search engines and AI answer engines favor sites that demonstrably know a topic — interlinked articles, comprehensive coverage, and consistent expertise. You build it by mapping every question your audience asks, answering each one well, and linking them together. It is now central to both SEO and GEO/AEO, because answer engines cite sources they trust.

Question 9

How do I get my pharmacy or clinic to show up on Google Maps?

Accepted Answer

To appear on Google Maps, claim and verify your Google Business Profile, then complete it fully: accurate name, address, phone, hours, category, services, and photos. Consistent business details (NAP) across the web, genuine patient reviews, and a website linked to the profile all strengthen local ranking. For a pharmacy or clinic, accurate hours and listed services matter most. FMT Group sets up and optimizes Business Profiles as part of local SEO — as we did for Strathcona Pharmacy.

Question 10

How do I market my business to the Nepali community in Canada?

Accepted Answer

To reach the Nepali community in Canada, pair cultural relevance with the channels the diaspora actually uses: bilingual English–Nepali content, presence in community Facebook groups and on TikTok and Instagram, visibility around festivals like Dashain and Tihar, and local SEO for Nepali-language searches. Authenticity matters more than budget — content made by people who understand the culture outperforms translated ads. FMT Group is built by Nepalis for exactly this audience.

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