Glossary
No jargon for jargon's sake. These are the terms that come up when we work together, written plainly, so there's no daylight between what we say and what we mean.
How we work
The research step where we map a business's community, language, and cultural context before any design or copy. For diaspora-owned brands it surfaces what generic agencies miss: the references, holidays, and dual-market expectations that decide whether marketing lands.
FMT Group's accountability principle: the specific people who do your work are named to you, not hidden behind an account manager. It means senior practitioners own outcomes directly, and you always know who built what.
The output of our free one-hour strategy session: a written, prioritized plan covering the three growth moves we'd make in your first quarter. You keep it whether or not you hire us. It stands alone as a roadmap.
FMT Group's launch offer: 50% off representative pricing for early clients, locked in for the first full year. It trades a lower rate for the chance to build long-term references as a new studio founded in 2026.
Marketing & SEO
Channels a business controls outright, such as its website, email list, and search rankings, as opposed to rented audiences on ad platforms or social feeds. FMT prioritizes owned media because it compounds and keeps paying after spend stops.
The depth and interlinking of content a site has on a subject, which search engines reward with higher rankings. We build it with pillar pages and supporting articles that cover a topic thoroughly rather than chasing isolated keywords.
Optimizing content so AI answer engines like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini cite it accurately. It relies on clear summaries, structured data, direct-answer paragraphs, and factual, source-backed writing rather than keyword density alone.
The non-content foundation of search visibility: site speed, crawlability, structured data, mobile rendering, and clean information architecture. We fix it first, because content and links can't rank a site that search engines struggle to read.
AI & Automation
An automation design rule where machines handle fetching, formatting, and routing while a person keeps every decision that requires judgment. FMT builds automations so the repetitive work disappears and accountability stays with a named human.
Connecting the tools a team already uses so routine, multi-step tasks run themselves: lead routing, data entry, follow-ups. Done well, it lets a small team do the work of a much larger one without burning out, and every action stays observable and reversible.
Community
Creating native copy in both English and Nepali, not machine-translated UI strings, but content written for each audience. It lets a business serve two markets and two languages without one feeling like an afterthought of the other.
Marketing built for businesses serving an immigrant community across borders, for example Nepali-Canadian brands selling to both their local community and back home. It pairs cultural fluency with software that competes on quality anywhere.
Still have a question?
If a term here raised more questions than it answered, that's a good reason to talk. Tell us what you're trying to do and we'll translate it into a plan.